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Insights

Writing on AI implementation, execution and what actually separates the programmes that reach production from the ones that stall.

September 2026

The value isn't in the tool

Delivered as a keynote in front of the Pyramids of Giza. Organisations are buying AI faster than they are creating value from it — and the better question is not where can we use AI, but where are our best people losing capacity.

October 2026

Two diagnoses of the same failure

97% of organisations report no measurable return on AI. A neuroscientist and an implementation lead disagree about why — and the disagreement turns out to be the useful part.

Bring the workflow that's costing you most

Thirty minutes. It is the opening exercise from our Value Creation Sprint, scoped to one workflow you choose. You leave knowing what the first agent would be and roughly what it is worth — whether or not we end up working together.